By Former Indian Cricket Team Captain and World Cup winning hero, Mahendra Singh Dhoni has made an investment in Tagda Raho, a fitness start up based in Bangalore. MS Dhoni has partnered with Tagda Raho to promote fitness in India and revive traditional Indian workout routines while making the brand more accessible to people across the country.
“Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine. When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar. The workout involves movements and an increased range of motion that activates several muscles that usually remain dormant, it focuses on your core, and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free,” said Mahendra Singh Dhoni.
He added, “Happy to invest in Tagda Raho – The brand that reinvented India Ka Apna Workout. I believe in investing in startups and homegrown brands that I can help grow from a grassroot level. Tagda Raho for me is very interesting because of the innovation involved in bringing a perhaps forgotten workout to the forefront once again. I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country.”
Rishabh Malhotra, founder of Tagda Raho said, “Mahendra Singh Dhoni has been a role model for the country, he defines physical fitness and longevity in sport and we are extremely happy to have him back the Tagda Raho team and vision. His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Raho’s training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact.”
Tagda Raho
Tagda Raho is a fitness program that combines traditional Indian equipment with modern training methods. They were founded at peak of the pandemic in 2020 and are on a mission to reintroduce India and the world to traditional Indian strength training through our products and training programs.
The brand has taken traditional Indian equipment like the Gada, Mudgars, Vajra, and Sumtola and incorporated them into a specially designed program that goes beyond a typical gym environment. This innovative workout has been embraced by individuals like Milind Soman, Robin Uthappa, Suresh Raina.
Tagda Raho has also gained fans in professional teams and institutions like Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA).
Raiding superstar of Haryana Steelers, Vikash Kandola said in 2021, “the training sessions with the team of Tagda Raho were great. Mudgar is our desi equipment normally used by Indian wrestlers for training in the village akharas. We learned some interesting strength building techniques which are very helpful in Kabaddi. We will continue to practice these new techniques with Mudgar for our upcoming season in December.”
The training programs and equipment are currently classified under 3 categories – Beginner, Intermediate, Advanced. Tagda Raho, which currently has training centres in Bangalore, is planning to open its first centre in Maharashtra in December and aims to expand to four to five more states in the next year.
