Telugu Titans Announce Kritunga – The Palegar’s Cuisine as Official Food Partner for PKL 2023-24
In a strategic move to enhance the overall experience for players and fans alike, the Pro Kabaddi League (PKL) team,…
INSPA’s Mind the Gap Conference to Explore Landscapes of Sports Psychology in India
In a significant initiative to bridge the gap between applied practice and research in the dynamic field of sports psychology,…
Hrithik Roshan Named Brand Ambassador for RuPay Prime Volleyball League’s Third Season
In a significant move aimed at infusing Bollywood glamour into the sporting arena, Bollywood heartthrob Hrithik Roshan has been announced…
Viacom18 Attracts 13 Sponsors for Thrilling India vs. Afghanistan T20I Series
In a testament to the enduring popularity of T20 cricket, Viacom18, the Indian media broadcasting giant, has successfully roped in…
MI Emirates Strengthens Sponsorship Portfolio with Usha and Bisleri for Upcoming ILT20 Season
The anticipation for the DP World International League T20 (ILT20) season is reaching a fever pitch as MI Emirates, the…
Union Minister Anurag Thakur to Open 17-Day, 55-Game KKM-6
Indian Sports Minister Anurag Thakur is set to inaugurate the sixth season of the Khasdar Krida Mahotsav (KKM), the country’s…
Ultimate Kho Kho ropes in IndianOil as Powered By Sponsor for Season 2
Ultimate Kho Kho, India’s first-ever professional Kho Kho league, has onboarded IndianOil, the country’s leading diversified, integrated energy major as…
BCCI onboards Atomberg and Campa Cola as official sponsors for the home fixtures
Indian home appliances giant, Atomberg, and the soft drink brand, Campa Cola, have partnered with BCCI as central sponsors in…
Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook
Pune-based fitness app Fittr has raised Rs 28 crore from Zerodha’s investment arm Rainmatter. The development was confirmed by the…
FIH signs 4-year partnership with Indian broadcaster Viacom18
The International Hockey Federation (FIH) announced that it has signed a major media rights agreement with Indian broadcaster Viacom18. This…