By Zomato, a leading food ordering and delivery platform, has launched a groundbreaking series of AI-generated advertisements for its restaurant partners as part of its campaign during the Tata IPL 2024 season. Leveraging AI technology, the company aims to deliver personalized and dynamic ads tailored to the preferences of its users and the demands of the high-energy T20 cricket season.
Conceptualized by Zomato’s in-house creative team and brought to life by visionary directors Raj Nidimoru and Krishna DK, the ads feature Zomato’s brand ambassador, superstar Ranveer Singh, alongside the beloved Samantha Prabhu and cricket icon Cheteshwar Pujara. These AI-generated ads are carefully crafted to capture the spirit of friendship, camaraderie, and the joy of enjoying a cricket match while ordering delicious food online.
Each advertisement highlights the name of a restaurant partner and their signature dish, serving as a personalized promotional tool tailored for the IPL season. Produced by Ryde Productions, the campaign aims to enhance the promotional efforts of restaurant partners by engaging with customers through relatable content during the cricket frenzy.
Sahibjeet Singh Sawhney, Head of Marketing at Zomato, expressed enthusiasm about the initiative, stating, “At Zomato, we continuously strive to offer value-added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers.”
Directors Raj Nidimoru and Krishna DK shared their excitement about collaborating with Ranveer Singh, Samantha Prabhu, and Cheteshwar Pujara, describing the experience as fantastic and uniquely charming. They emphasized the blend of cricket, movies, and Zomato in a quirky manner, highlighting the collaborative and enjoyable nature of the creative process.
Through these AI-generated ads, Zomato aims to actively engage participating restaurant partners with their customers, enhancing promotional efforts during the IPL season. The campaign is part of Zomato’s larger Tata IPL 2024 campaign, featuring contextualized advertising tailored for every match on JioCinema’s IPL feed on CTV. With over 900 assets spanning diverse platforms, including CTV, print, outdoor, and cricket affinity apps, Zomato is leveraging strategic collaborations and innovative technologies to elevate the IPL viewing and dining experience for fans across the country.
