By Pune-based fitness app Fittr has raised Rs 28 crore from Zerodha’s investment arm Rainmatter. The development was confirmed by the Rainmatter team.
“We are happy to partner with and support FITTR in its mission to educate people about the importance of nutrition and health. Their mission aligns with our desire to do whatever we can to help Indians live well,” the investment firm said in a blog post. The startup had previously raised $11.5 million in September 2021 from Dream Capital and Elysian Park Ventures. It also counts Peak XV’s Surge amongst its investors.
Founded in 2016 by Jitendra Chouksey, Sonal Singh, Jyoti Dabas, Bala Krishna Reddy and Rohit Chattopadhyay, Fittr is a community-based fitness education platform.
Helping Indians manage their health and wealth excites us the most at Rainmatter.
Jitendra Chouksey (JC), Founder & CEO of FITTR.
Fittr is a community-based fitness education platform driven by passionate coaches who help users through their health journeys. The platform aims to provide science-backed health and fitness knowledge to its users.
In the long term, Fittr aims to make 50 million people fit and create thousands of meaningful career opportunities in the fitness industry. Its mission is to become the leading global social platform and marketplace for fitness coaching by educating and inspiring people to get fit & transform their lives. The primary focus for the next year or two is to generate effective employment for more than a thousand fitness and nutrition coaches. A strong philosophy underpins Fittr revolving around fostering awareness around fitness and nutrition, alongside empowering its community members with the right knowledge, skills, and support to achieve their fitness goals. Being a community-driven platform, it aims to bring the fraternity of fitness enthusiasts together to usher in much-needed innovation in the industry. The team here strongly believes in democratising fitness and busting myths around fitness education, thereby building a healthier society.
It all began as a small WhatsApp group in 2014 by Jitendra Chouksey (JC), the founder and CEO, to help his friends get in shape. The other co-founders, Jyoti Dabas, Rohit Chattopadhyay, Bala Krishna Reddy, and Sonal Singh, joined JC soon after. In the same year, given the overwhelming response and positive feedback, they quickly became a Facebook community. The group helped more people participate in the fitness revolution with a safe space that is free of judgment. The Facebook community enabled them and others to understand the specific requirements, which could be addressed with quantified nutrition.
In 2016, with an initial investment of INR 90K, they launched a platform. As like-minded people, each wanted to provide a safe and judgment-free platform where anyone could learn, transform, inspire, and explore their career opportunities in fitness. Later, they created the fundamental training methodology to prove that anyone can get fit with the knowledge of Quantified Nutrition. Then, in 2018, the team launched the Fittr application to democratise fitness. Today, Fittr is a tech-enabled, community-first health and fitness platform headquartered in Pune.
The app offers a full suite of easy-to-use tools such as a free diet tool, training tool, body fat calculators, macros calculator, and many others. The platform also provides personalised guidance, customised plans, and weekly check-ups through Fittr’s certified coaches.
The company’s strength is its three million-plus inclusive community, which supports each other’s fitness goals and encourages them to become a better version of themselves. Additionally, Fittr’s B2C freemium model, along with its principle of ‘Quantified Nutrition’, a scientific and proven method for achieving life-long health and fitness, makes Fittr stand out from the clutter.
