By In a testament to the enduring popularity of T20 cricket, Viacom18, the Indian media broadcasting giant, has successfully roped in 13 sponsors for the ongoing India vs. Afghanistan T20I series. The cricketing extravaganza, currently being broadcast on Sports18, Colours Cineplex, and JioCinema, has become a hotspot for major brands seeking to capitalize on the excitement surrounding the fast-paced format.
Leading the sponsorship charge are Tata Commercial Vehicles and HDFC Bank, who have secured the prestigious positions of co-presenting sponsors for the series. Additionally, a roster of distinguished associate partners includes Farmley, Hero Electronix, Eureka Forbes, OPPO, and Kajaria Ceramics.
Notably, CREX, MP Birla, Komaki EV, and the Mobile Premier League (MPL) have also joined the sponsorship lineup as associate sponsors for the series. This collaborative effort highlights the diverse range of industries aligning with the cricketing spectacle, reflecting the broad appeal and reach of T20 cricket.
The series has proven to be a strategic platform for brands to showcase their products and services, given the high viewership across Sports18, Colours Cineplex, and JioCinema. Viacom18’s adept management of the broadcasting rights has allowed sponsors to tap into a wide audience base, ensuring maximum visibility and engagement.
JioCinema, in particular, has played a pivotal role by providing the series in 11 distinct languages, including Bengali, Bhojpuri, English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam. This multilingual approach enhances the visibility of sponsors in diverse locations, allowing them to connect with a broader demographic.
The series kicked off with an electrifying clash at the Punjab Cricket Association’s IS Bindra Stadium in Mohali, where India secured a thrilling victory by six wickets in the inaugural Twenty20 International match. With two games left in the series, fans can anticipate more nail-biting moments as the teams vie for supremacy.
As the cricketing action unfolds, the spotlight on the India vs. Afghanistan T20I series is set to intensify, drawing attention not only to the on-field battles but also to the strategic partnerships formed between Viacom18 and its array of sponsors. With the series serving as a prelude to the upcoming England Test series, cricket enthusiasts can look forward to an extended period of thrilling matches and engaging brand associations.
