By Surf Excel, one of India’s leading detergent brands, has launched a series of captivating Instagram reel ads that shine a spotlight on Indian female athletes hailing from various sporting disciplines. In a bid to celebrate the spirit of women in sports and promote gender inclusivity, the ads feature inspiring visuals of athletes excelling in cricket, football, athletics, motocross, hockey, and more.
The Instagram reel ads, which have garnered widespread attention on social media platforms, underscore Surf Excel’s commitment to championing diversity and empowerment. Through powerful storytelling and stunning visuals, the ads highlight the dedication, passion, and resilience exhibited by Indian female athletes in their respective fields. From the cricket pitch to the football field, from the track to the motocross circuit, the reel ads showcase the grit and determination of women athletes who defy stereotypes and break barriers. By featuring athletes from diverse backgrounds and sporting disciplines, Surf Excel aims to inspire viewers and foster a culture of inclusivity and support for women in sports.
The following athletes were featured in Surf Excel’s reel ads:
1. Parshavi Chopra: A rising talent in cricket, Parshavi Chopra, who plays for the WPL team UP Warriorz, showcased her leg-spinning skills at the Under-19 T20 World Cup, drawing inspiration from the legendary Shane Warne.
https://www.instagram.com/_parshavi_chopra?igsh=ZjZ4aGs0dDF3OGZi
2. Pooja Bishnoi: Known for her exceptional athletic prowess and achievements, including becoming the first girl in Asia to develop six-pack abs at the age of 5, Pooja Bishnoi is a cricket fast bowler sponsored by the Virat Kohli Foundation, and she made her debut in advertising through Google Littlehelp.
https://www.instagram.com/poojabishnoi36?igsh=MTBtNnV3eWE5cTVtNg==
3. Karthika Angamuthu: Hailing from Tamil Nadu, Karthika Angamuthu is a professional women’s footballer who represents Odisha FC in the Indian Women’s League and also plays for the India women’s national football team. She previously played for Sethu FC.
https://www.instagram.com/karthikaangamuthu12?igsh=aG9vcTAxd293c2Zo
4. Neelam Panghal: A member of the Indian Junior Women’s Hockey Team, Neelam Panghal has proudly represented India in prestigious tournaments such as the Asia Cup 2023 and the Junior World Cup 2024.
https://www.instagram.com/_im__panghal?igsh=c2gwa25tMDZ5OHlk
5. Indumathi Kathiresan: Indumathi Kathiresan is a prominent figure in Indian women’s football, serving as a midfielder for Odisha FC and the India women’s national football team, demonstrating her skill and dedication on the field.
https://www.instagram.com/indumathik1994?igsh=MWU3em16ZjBtdzlrNw==
6. Aleena Mansur: Breaking barriers as one of India’s first female Supercross racers, Aleena Mansur’s story reflects determination and passion in the face of challenges, making her an inspiration for aspiring athletes nationwide. The reel ads have resonated with audiences across the country, drawing praise for their compelling narratives and visually stunning portrayals of women athletes. Viewers have lauded Surf Excel for shining a spotlight on often-overlooked sporting talents and for promoting gender equality in the realm of sports. In recent years, there has been a growing recognition of the importance of gender inclusivity and representation in sports. Initiatives like Surf Excel’s Instagram reel ads play a crucial role in challenging stereotypes, breaking down barriers, and inspiring the next generation of female athletes to dream big and pursue their passions.
https://www.instagram.com/aleena.mansur?igsh=MTNlemJjdGl2dHN3aw==
As the ads continue to make waves on social media platforms, Surf Excel remains committed to supporting women in sports and leveraging its platform to amplify their voices and celebrate their achievements. With each reel ad, the brand reinforces its belief in the transformative power of sport and the invaluable contributions of female athletes to India’s sporting landscape. As the nation gears up to celebrate its sporting heroes on the global stage, Surf Excel’s Instagram reel ads serve as a timely reminder of the talent, resilience, and determination embodied by Indian female athletes across diverse sporting disciplines.
