By In a significant development for motorsports enthusiasts across the Indian sub-continent, Formula E and Sony Pictures Networks India (SPNI) have forged a new three-year media partnership to broadcast all Formula E races live on Sony Sports Network and Sony LIV.
Under this partnership, SPNI will air all races of the Championship’s tenth season on Sony Sports Network channels on television, while fans will also have the option to stream all practice sessions, qualifying rounds, and races live on SPNI’s OTT platform, Sony LIV.
The collaboration between Formula E and Sony Pictures Networks India underscores a commitment to bring top-tier motorsports action to fans in India and neighboring countries, including Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
Rajesh Kaul, Chief Revenue Officer – Distribution and International Business, and Head – Sports Business, Sony Pictures Networks India, expressed his enthusiasm for the partnership, stating, “We are thrilled to announce our multi-year partnership to broadcast all Formula E races live on Sony Sports Network. Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”
Aarti Dabas, Chief Media Officer, Formula E, highlighted the importance of the Indian market, stating, “With enthusiastic, diverse and young sports fanbase, India is an important growth market for us. As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content. This includes live coverage of every race on Sony’s linear and digital channels, featuring rookie driver and local favourite Jehan Daruvala and their home-grown team, Mahindra, who have been part of Formula E since the first season.”
Jehan Daruvala, driver for Maserati MSG Racing, expressed his excitement about the partnership, stating, “I am excited to be pursuing my Formula E racing career knowing that I have a huge and passionate fanbase following me through Sony Pictures Networks. It is a dream come true to join Maserati MSG Racing, and I am committed to doing my very best for the team and the fans back home, and around the world.”
In addition to live race broadcasts, Sony Pictures Networks India will also air Formula E’s behind-the-scenes series, Unplugged, and closely follow Maserati MSG Racing driver Jehan Daruvala in his debut season racing in the championship.
The announcement comes ahead of the 2024 Misano E-Prix scheduled on April 13 and April 14, which will be broadcast live across Sony Sports Ten 1 and Sony Sports Ten 5 channels as well as livestreamed on Sony LIV. This marks another exciting chapter in the partnership between Formula E and Sony Pictures Networks India, promising unparalleled access to thrilling motorsports action for fans across the region.
