By CREX, a prominent cricket score and news platform, has announced the signing of renowned cricketer Shikhar Dhawan as its latest brand ambassador. With the launch of the ‘Cricket ka Gabbar’ campaign, CREX aims to leverage Dhawan’s iconic status in cricket to enhance its brand presence and engage with fans on a deeper level.
Shikhar Dhawan, currently leading the Punjab Kings in the IPL, is celebrated as one of the most prolific left-arm openers in international cricket. His aggressive playing style and remarkable achievements, including holding the record for hitting the most fours in the IPL, have earned him the moniker ‘Gabbar’ on the field. Through this collaboration, CREX seeks to extend Dhawan’s dominance from the cricket pitch to the digital realm.
Purushotam Rawat, the founder and CEO of CREX, expressed his excitement about the partnership with Dhawan. He stated, “We are excited to have Shikhar on board as our brand ambassador. His ability to lead the game in challenging situations resonates with our brand’s core values. With his addition to our team, we hope to further spark the growth of our brand in India.”
Shikhar Dhawan, sharing his enthusiasm about the collaboration, highlighted CREX’s significance in the lives of cricket enthusiasts. He remarked, “CREX plays a vital role in more than 100 Million cricket fans’ lives and empowers cricket as a game. I am thrilled to associate with CREX, a brand that has taken the cricket experience to a whole new level and helps fans stay close to the game.”
The partnership between Shikhar Dhawan and CREX is poised to revolutionize the digital cricket experience for fans. By combining Dhawan’s on-field mastery with CREX’s comprehensive statistics and stories, the collaboration promises to elevate the app experience and provide fans with unparalleled access to cricket content.
With the ‘Cricket ka Gabbar’ campaign, CREX aims to solidify its position as the go-to destination for cricket enthusiasts, offering real-time scores, stats, and updates from cricket matches around the globe.
