By Oral-B, a leading oral care brand under the P&G umbrella, has launched its latest campaign showcasing the innovative Oral-B Criss Cross toothbrush, endorsed by none other than Indian cricketing icon Rohit Sharma. The campaign, crafted by DDB Mudra, highlights the revolutionary Criss Cross bristling technology designed to provide a deeper clean and improve oral hygiene.
The Oral-B Criss Cross toothbrush incorporates advanced technology developed by dental professionals, offering consumers a superior brushing experience. Recognizing the dissatisfaction among consumers with conventional toothbrushes, Oral-B aims to address this gap by introducing a groundbreaking solution that adapts to every mouth, need, and brushing style. Priced affordably starting from Rs 50, the Criss Cross toothbrush effectively targets difficult-to-reach corners of the mouth, ensuring a thorough cleaning experience for every smile.
Gopalakrishnan Kalianna, Vice President and Category Head – Oral Care, P&G India, emphasized the importance of innovation and education in oral care. He noted that nearly half of consumers are dissatisfied with their current toothbrushes’ cleaning performance, highlighting the need for transformative solutions like Oral-B Criss Cross. Kalianna expressed excitement about the brand’s partnership with Rohit Sharma, stating that the cricketer’s association perfectly aligns with Oral-B’s commitment to delivering exceptional oral care solutions and educating consumers about making informed choices for their oral health.
Rohit Sharma, fondly known as the ‘Hitman’ of cricket, expressed his enthusiasm for joining forces with Oral-B and promoting better oral health practices. He commended Oral-B’s innovative approach to integrating technology into oral care products, emphasizing the importance of oral hygiene in overall well-being. Sharma’s endorsement of the Oral-B Criss Cross toothbrush aims to raise awareness about the benefits of prioritizing oral hygiene and adopting advanced oral care solutions.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, highlighted the synergy between Rohit Sharma’s cricketing prowess and Oral-B’s Criss Cross technology, both of which have revolutionized their respective fields. He emphasized the campaign’s objective of driving home the message of choosing Oral-B Criss Cross for a healthier smile, leveraging Sharma’s iconic status to resonate with consumers.
The partnership between Oral-B and Rohit Sharma underscores the brand’s commitment to empowering individuals to achieve better oral health outcomes. The Oral-B Criss Cross toothbrush is now available in various retail outlets, including Modern Trade stores, e-commerce platforms, and Kirana/Chemist stores, making advanced oral care accessible to consumers across India.
Watch the full ad here – [Hindi] Crisscross: The Hitman Of Dental Problems | Rohit Sharma x Oral-B (youtube.com)
