By Puma India has announced a significant partnership with Delhi Capitals (DC) as the franchise’s official kit partner for both the upcoming Women’s Premier League (WPL) and Indian Premier League (IPL) seasons. The multi-year collaboration between Puma and Delhi Capitals underscores Puma’s strategic intent to tap into the country’s passionate sporting culture, particularly cricket, which holds a special place in the hearts of millions across the nation.
Sukhvinder Singh, Interim CEO of Delhi Capitals, expressed enthusiasm for the partnership, stating, “Delhi Capitals is beyond thrilled to partner with Puma for both our women’s and men’s squads. Being a franchise that focuses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like Puma an organic one.” Karthik Balagopalan, Managing Director of Puma India, highlighted the significance of the collaboration, stating, “We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team. Delhi is emerging as a huge magnet for sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture.”
Under the terms of the agreement, Puma’s iconic logo will prominently feature on the leading arm of both the men’s and women’s jerseys of DC. The design of the jersey itself pays homage to the heartbeat of the nation’s capital, incorporating the intricate route map of the Delhi Metro Rail, symbolizing the vibrancy and energy of the city.
Jemimah Rodrigues, Cricketer and Delhi Capitals’ Vice-captain, expressed excitement about the partnership, stating, “We’re excited to have PUMA, a brand that’s shown tremendous commitment towards women’s sports, on board with the Delhi Capitals team.” This collaboration not only solidifies Puma’s association with Delhi Capitals but also represents a deeper engagement with the franchise’s dedicated fan base. Additionally, it serves to strengthen the longstanding relationship between Puma and Delhi Capitals’ parent company, JSW, reflecting a shared commitment to promoting sporting excellence across various disciplines.
As part of the partnership, Puma will provide players with a comprehensive range of training wear, accessories, travel gear, and athleisure attire, all crafted with the same design aesthetic as the jersey. With Puma’s unwavering support and cutting-edge sports apparel, the Delhi-based team is poised to make a resounding impact in the upcoming WPL and IPL seasons, signaling an exciting new chapter for both Puma and Delhi Capitals in the world of cricket.
