By LALIGA, the premier football ecosystem globally, has taken a significant step towards engaging with its passionate fanbase in India with the launch of its first-ever video podcast, titled the ‘LALIGA India Show’. Produced and hosted by NEWJ, a leading digital media platform, this innovative initiative aims to provide fans with an immersive and interactive experience, offering insights, analyses, and memorable moments from the world of LALIGA.
The ‘LALIGA India Show’ will be available in English, Marathi, Kannada, and Bengali vernaculars, catering to diverse audiences across the country. Through a fan-led format, the podcast will spotlight legendary moments, provide engaging matchday analysis, and facilitate entertaining fan interactions. Moreover, viewers will have the opportunity to win merchandise and get featured on the show, enhancing their participation in the LALIGA experience.
Aakriti Vohra, LALIGA India Delegate, expressed her excitement about the launch, stating, “We are thrilled to bring this format of the league to light… The launch of the ‘LALIGA India Show’ provides us a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are thoroughly engaged and wanting more!”
The ‘LALIGA India Show’ will be hosted on NEWJ’s social first platform, ‘GameOn by NEWJ’, ensuring widespread accessibility and engagement among football enthusiasts. This collaboration aims to provide an additional medium for fans to experience and participate in the league, complementing LALIGA’s exclusive live broadcasts on Sports18 channels and JioCinema.
Kunal Chaudhary, Co-Founder of NEWJ, highlighted the significance of this initiative in filling the gap for homegrown sports content, particularly in vernacular regions. He remarked, “’LALIGA’ is monumental… There’s still a notable lack of homegrown sports content. It will be very interesting to see how the ‘LALIGA India Show’ is received by its audience, especially in vernacular regions.”
The partnership between LALIGA and NEWJ reflects a shared commitment to innovation and audience engagement, aiming to unite and ignite the passionate fanbase of football in India. As the ‘LALIGA India Show’ unfolds, it promises to provide football aficionados with an entertaining and insightful journey through the exhilarating world of LALIGA.
