By In an illuminating exploration of the captivating realm of sports graphic design, we delve into the experiences and insights of Saurabh Kochrekar, a distinctive and dynamic professional who embarked on his creative journey at the young age of 20. With a career spanning over five years, Saurabh has made a notable impact not only as a dedicated professional but also as a prolific freelancer, contributing significantly to the ever-evolving field of sports graphic design. In this exclusive interview conducted by ISBN, Saurabh shares his artistic approach, the seamless fusion of creativity and marketing strategies, recounting memorable projects, and offering a glimpse into the future of sports graphic design.
Finding Inspiration in the Unlikely
Saurabh’s journey began with a passion for design sparked by random Instagram pages and posters that caught his eye. His foray into sports design took an unexpected turn during the challenging times of 2020 when he secured a position with CricTracker in Bangalore. The dynamism of sports design proved both challenging and exhilarating, requiring constant research, adaptability, and a keen awareness of the industry’s competitive landscape.
Balancing Creativity and Marketing Needs
When it comes to balancing creativity with marketing requirements, Saurabh emphasizes his meticulous process of gathering references and merging them into unique designs. His deep love for cricket and understanding of the sports landscape in India play a pivotal role, allowing him to connect emotionally with the audience while respecting the sentiments attached to sports in the country.
From Dreams to Reality: Impactful Projects
Reflecting on his career highlights, Saurabh recalls a significant moment when he had the chance to design the birthday poster for Faf du Plessis, the captain of Royal Challengers Bangalore (RCB). This opportunity arose unexpectedly after showcasing his personal branding creative on LinkedIn, catching the attention of RCB’s managing body. It was a dream fulfilled and a testament to the power of personal branding and networking.A particularly memorable moment for Saurabh was when cricket legend Brett Lee reshared one of his creations on social media, a personal achievement that added a touch of stardom to his growing career.
Essence of Indian Sports Culture in Designs
Understanding the significance of sports in Indian culture, Saurabh emphasizes the need for designers to respect emotions and cultural nuances. In a country where sports, especially cricket, is akin to a religion, sensitivity in design is paramount.
Technology’s Role in Sports Graphic Design
Addressing the intersection of technology and design, Saurabh welcomes the role of AI in enhancing creativity. He views AI as a tool that has personally benefited him by attracting projects and opportunities, highlighting the importance of staying abreast of technological trends in the rapidly evolving design landscape.
Staying Updated: The Power of Networks and the Internet
For Saurabh, staying updated is a collaborative effort. Surrounded by knowledgeable individuals and leveraging the internet and social media, he remains well-informed about the latest trends, technologies, and industry happenings.
Aspirations and Advice for Future Designers
Saurabh dreams of becoming the “Shah Rukh Khan of designing,” drawing inspiration from the Bollywood icon’s journey. His advice to aspiring designers revolves around perseverance, continuous learning, and the importance of networking. He encourages young designers to seek advice, showcase their work, and build a strong network to propel their careers forward.
In conclusion, Saurabh Kochrekar’s journey exemplifies the fusion of passion, creativity, and strategic thinking in the dynamic field of sports graphic design. As he continues to make strides in his career, his story serves as an inspiration for aspiring designers navigating the exciting and ever-evolving landscape of sports marketing.
