By In a significant move to bolster support for Indian para-athletes, IndusInd Bank has announced its partnership with the Paralympic Committee of India (PCI) ahead of the Paris 2024 Paralympic Games. As the official banking partner, IndusInd Bank will provide comprehensive financial services and backing to the Indian contingent, ensuring that the athletes can focus entirely on their training and performance.
At IndusInd Bank, we believe in backing the bold. As the Official Banking Partner of the @PCI_IN_Official, we’re proud to support 84 exceptional para-athletes set to shine at the Paris 2024 Paralympic Games in 12 different sports.
— IndusInd Bank (@MyIndusIndBank) August 24, 2024
With this association, we have levelled up our… pic.twitter.com/IZRbXOZ1Cx
Sanjeev Anand, Head of Corporate, Commercial, and Rural Banking, and Mentor of IndusInd For Sports at IndusInd Bank, expressed the institution’s pride in this collaboration, stating, “At IndusInd Bank, we are honoured to partner with the Paralympic Committee of India as their Official Banking Partner for the upcoming Paris 2024 Paralympic Games. It is a matter of great pride to support our Para-Champions who will represent India at the Paris 2024 Paralympic Games. Our new campaign, ‘#HarKadamJeetKa,’ celebrates their remarkable spirit and achievements and highlights the fact that IndusInd Bank has supported them in every step of their journey. We hope this initiative will inspire and elevate the profile of para-sports, fostering greater recognition and support for their extraordinary achievements.”
The partnership is not just about financial support; it is a commitment to raising the profile of para-sports in India. The bank’s #HarKadamJeetKa campaign is designed to celebrate the achievements of Indian para-athletes, inspire future generations, and promote wider participation in para-sports. This initiative is expected to leverage IndusInd Bank’s extensive network to bring para-sports into the mainstream and encourage broader societal support.
Devendra Jhajharia, Padma Bhushan awardee and President of the Paralympic Committee of India, echoed the excitement surrounding this partnership. “We are thrilled to announce IndusInd Bank as the official banking partner of the Paralympic Committee of India for the Paris 2024 Paralympic Games. This partnership, under the inspiring campaign #HarKadamJeetKa, represents more than just financial support; it embodies a shared vision of perseverance, excellence, and triumph. With 84 athletes in our contingent, the largest ever from India, we are poised to make history in Paris. IndusInd Bank’s commitment strengthens our resolve to support our athletes as they aim to outshine their remarkable achievements from Tokyo 2020.”
The Indian contingent for Paris 2024 is the largest in the country’s Paralympic history, with 84 athletes set to compete across 12 sports, including archery, athletics, badminton, and shooting. This unprecedented participation underscores India’s growing prowess in para-sports and the nation’s determination to build on its success from the Tokyo 2020 Paralympics, where the country secured 19 medals.
IndusInd Bank’s partnership with PCI is further strengthened by the PCI’s collaborations with several other prominent organizations. The PCI has secured a three-year partnership with the Shrachi Group and Sports, SBI Life, Glocal Slam Dunk Communications, and KRAFTON India. These partnerships collectively contribute to the PCI’s mission to support Indian para-athletes and enhance the visibility of para-sports in India.
Founded in April 1994 by then-Finance Minister Manmohan Singh, IndusInd Bank has grown into one of India’s leading private sector banks, headquartered in Mumbai. The bank’s commitment to supporting para-sports aligns with its broader mission of fostering excellence in all domains, ensuring that the nation’s para-athletes have the resources and backing they need to excel on the world stage.
As the countdown to the Paris 2024 Paralympic Games continues, IndusInd Bank’s partnership with the Paralympic Committee of India marks a significant step in promoting and supporting the extraordinary achievements of India’s para-athletes.
