By The International Cricket Council (ICC) has renewed its collaboration with FanCraze, a leading digital collectibles platform, to launch an innovative Web3 fantasy game titled “ICC Crictos SuperTeam.” This launch is strategically timed with the ICC Men’s T20 World Cup 2024, jointly hosted by the West Indies and the USA.
The ICC Crictos SuperTeam game will leverage officially licensed ICC digital video collectibles, known as ICC Crictos. Cricket enthusiasts can use these Crictos to construct their fantasy teams and compete in various contests throughout the tournament and beyond. This unique format provides an engaging way for fans to interact with cricket, showcasing their knowledge and strategic skills.
Building on the two-year success of ICC Crictos, this extended partnership marks a significant advancement. The platform has revolutionized the fan experience by offering exclusive digital video collectibles that celebrate iconic moments in cricket history, featuring everything from match-winning sixes to unforgettable performances by legendary players.
“We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world,” said Finn Bradshaw, ICC Head of Digital.
Anshum Bhambri, Co-Founder and CEO of FanCraze, expressed his excitement about the launch, stating, “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”
ICC Crictos has fostered a deeper connection between fans and the sport through unique activations, including gifting special ICC Crictos to fans attending the ICC Men’s T20 World Cup 2022 and offering exclusive behind-the-scenes experiences. Additional initiatives like the ICC Quiz Night and ICC Stadium Tours have provided opportunities to meet cricketing heroes and engage in activities celebrating the spirit of the game.
This announcement comes on the heels of the ICC’s recent extension of its global partnership with Aramco, a leading integrated energy and chemicals company. The T20 World Cup 2024, set to take place in the West Indies and USA, will feature the highly anticipated launch of ICC Crictos SuperTeam, coinciding with the tournament.
FanCraze, an Indian platform specializing in officially licensed cricket NFTs, enables fans to collect and trade digital collectibles featuring iconic moments and players, even allowing them to build their “dream teams.” This collaboration between ICC and FanCraze represents a significant step forward in digital sports engagement, providing a modern and interactive way for cricket fans to connect with the game.
