By In a significant move aimed at infusing Bollywood glamour into the sporting arena, Bollywood heartthrob Hrithik Roshan has been announced as the brand ambassador for the third season of the RuPay Prime Volleyball League sponsored by A23. Roshan, known for his passion for sports, particularly appreciates the physical aspect of volleyball, making him a natural fit for the role.
The eagerly awaited third season of the RuPay Prime Volleyball League, presented by A23, is set to kick off on February 15, 2024. The action-packed matches will be broadcast live on Sony Sports Network, promising an exciting blend of sports and entertainment.
Tuhin Mishra, Managing Director, and Co-founder at Baseline Ventures Pvt Ltd expressed delight at having Hrithik Roshan on board, stating, “The actor has redefined the meaning of athleticism and fitness over the years and has been a true source of inspiration for many of our athletes.” Mishra highlighted Roshan’s advocacy for physical and mental fitness, making him an ideal personality to associate with the league.
Roshan, equally thrilled about the collaboration, stated, “I’m thrilled to be a part of the third edition of RuPay Prime Volleyball League powered by A23.” He praised the previous seasons for captivating India and expressed confidence in delivering another season of sporting excellence. Roshan sees the league as a platform for nurturing new talents in the world of volleyball.
The RuPay Prime Volleyball League, powered by A23, is co-owned and exclusively marketed by Baseline Ventures, India’s prominent sports marketing company. The league comprises nine franchises, including the Bengaluru Torpedoes, Mumbai Meteors, Chennai Blitz, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Hyderabad Black Hawks, and the newest addition, Delhi Toofans.
The league’s second season, broadcasted in multiple languages on Sony Sports Network, witnessed a substantial increase in viewership, with 206 million cumulative viewers compared to 133 million in Season 1. The sport also gained significant traction on social media, amassing 371 million impressions, 113.9 million views, 92 million reach, and 5 million fan engagements across various digital platforms.
As anticipation builds for the upcoming season, the RuPay Prime Volleyball League is gearing up to unveil the match schedule and dates for the third season, promising fans another thrilling edition of elite volleyball.
