By Hindware, one of India’s leading bathware companies, has unveiled its latest ad campaign titled ‘5 Star Bathrooms’ for its renowned brand Hindware Italian Collection. The campaign, which features cricket icons from the Royal Challengers Bengaluru team, aims to showcase the luxurious and indulgent experience offered by the Hindware Italian Collection’s product range while highlighting the chemistry and style of the cricket stars.
Crafted by the Mullen Lintas team, the ad campaign emphasizes the brand promise of ‘5 Star Bathrooms,’ underscoring the luxurious feel and elegance of the Hindware Italian Collection products. The campaign features a range of products, including the Pine Matt Collection colored sanitaryware series, Hues Faucet Range, and newly launched products like the Thermostatic Divertor, Multifunction Shower, and LED Mirrors.
The campaign is being integrated across various platforms, including selective matches during news segments on Connected TV, digital and social media channels, OTT platforms, and print media.
Sudhanshu Pokhriyal, CEO of Hindware Bath & Tiles business, expressed the company’s commitment to redefining luxury and comfort in bathroom solutions. He stated, “Through our new ad campaign, we aim to showcase how the Hindware Italian Collection seamlessly brings the essence of a 5-star bathroom experience at home.”
Arunima Yadav, VP and Head of Marketing at Hindware Bath & Tiles Business, emphasized the brand’s connection with consumers and the aspiration to meet their expectations. She said, “We understand the aspirations and expectations of our consumers who are exposed to the global trends and our brand promise ‘5-Star Bathrooms’ reflects this.”
Ram Cobain, Chief Creative Officer of Mullen Lintas, shared insights into the creative process behind the campaign. He mentioned, “To write a cricketing spot with super-busy cricket stars meant we had to be snappy, tight, and simple. We’re happy we could be charming and hopefully sticky as well.”
The ad campaign featuring the Royal Challengers Bengaluru team members is expected to resonate with audiences across the country, showcasing the brand’s commitment to luxury, sophistication, and excellence in bathroom solutions.
