By Australian cricket sensation David Warner has stepped into the world of cinema in a quirky new advertisement for CRED, showcasing his acting chops alongside renowned director SS Rajamouli. Warner, known for his explosive batting performances, takes on a different role in this commercial, demonstrating his versatility beyond the cricket field.
In the ad, conceptualized by Moonshot, Warner is seen engaging in a humorous negotiation with director SS Rajamouli, exchanging discounted match tickets for a potential film role. The crux of the exchange hinges on the use of CRED UPI for payment, adding a unique twist to the interaction.
Rajamouli’s request for a discount takes an unexpected turn as Warner reveals that the concession is contingent upon payment through CRED UPI. The scenario humorously highlights the brand’s payment platform while injecting a dose of cinematic flair into the narrative.
This advertisement marks CRED’s third instalment for this year’s Indian Premier League (IPL), following their absence from the 2023 season. The brand’s innovative approach to advertising has garnered attention, with each ad featuring a distinct celebrity negotiating unique scenarios.
The first ad of the season featured tennis icon Leander Paes, who humorously bargained for a discount on his restaurant bill, showcasing his skills both on and off the court. The subsequent ad starred actress Ila Arun, who navigated an antique shop’s discount policy with her characteristic charm and wit.
Each commercial in the series adds a comedic touch to everyday situations, emphasizing the convenience and benefits of using CRED UPI for transactions. Through engaging storytelling and celebrity endorsements, CRED continues to capture the audience’s attention and reinforce its brand message.
Warner’s foray into acting in this latest ad underscores the brand’s commitment to delivering entertaining and memorable content while promoting its innovative payment solutions. With the IPL providing a prime platform for visibility, CRED’s creative advertising endeavors are likely to resonate with audiences nationwide.
Watch the full ad here – Director’s Cut ft. David Warner & SS Rajamouli | CRED – YouTube
