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India presents a huge chance to grow the sports and fitness industry from scratch. Even though cricket is a popular sport in India, only 8% of people over the age of 15 participate in sports. However, the market for sports and fitness training is set to develop rapidly at a 19% CAGR, with projections indicating that it will reach $20 billion by 2028 (up from $2.5 billion in 2021, according to Redseer and Praxis). All is Well’s AI-enabled integrated fitness app for athletes seeks to address this neglected market.
In 2022, Vaibhav Tandon, a former member of the leadership team of OGQ, Sports Ministry, double Olympian in badminton Aparna Popat, and Manish Gupta, a former product head at Cashify and Moglix, created All is Well. Their enthusiasm for technology and athletics is obvious. They are assembling a highly skilled group of sports scientists, sports psychologists, and sports nutritionists that have worked with top cricket players Surya Kumar Yadav and Shreyas Iyer, as well as Olympic medallists like Sindhu, Saina Nehwal, and Mary Kom. This team uses AI and technology to make elite sports science knowledge available to serious and leisure athletes on a large scale.
What All is Well seeks to do is fill a huge hoover. In India, more than 50 million amateur and professional athletes lack access to tailored training plans that match their objectives, recuperation requirements, and biofeedback. This impedes a person’s sports path by causing underperformance, demotivation, injuries, and boredom.
The integrated mobile platform from All is Well seeks to address these problems by:
- AI-driven training feedback and insights tailored to a person’s sport-specific wearable and assessment data
- Simple access to individualised training regimens for mental, physical, and nutrition created by their team of sports science specialists
- Vital signs and rehabilitation requirements are automatically tracked
- Periodic sport-specific fitness evaluations are used to create the first integrated score in history. Similar to the Cibil score for physical fitness
According to their product roadmap, assessments will provide data that will be used to establish an AI-led closed feedback loop that will produce insights for individualised training programmes. With the aid of this beneficial cycle, athletes should be able to reach their full potential.
With almost 2150 early users since its October 22 launch and an NPS of 86, the product exhibits promising metrics. Their approach to expanding through business-to-business partnerships, such as those with sports organisations, Gary Kirsten Cricket India Centres, Chennaiyin FC, and the Prakash Padukone Badminton Academy, offers a viable route to growth beyond acquisition. Their software is being used by fourteen Indian badminton team players, including five national champions and a silver medallist from the 2022 Asian Games.
Business ideas that use technology to economically open access across India’s underserved sectors excite those at Bharat Founders Fund. All is Well, a sports technology pioneer, shows promise and the creators’ obvious commitment for changing how India develops its future generation of athletes. They see enormous match point prospects in this emerging market and that is why they have invested in All is Well.
