By In an exciting development for cricket and entertainment enthusiasts, the Celebrity Cricket League (CCL) has secured Parle Products as its title sponsor for the next three years, with a focus on promoting the brand’s popular Parle 20-20 Cookies. The partnership, aimed at integrating biscuits, sweets, and snacks with captivating live events, underscores Parle’s commitment to associating with engaging and dynamic initiatives.
Pravin Kulkarni, General Manager – Marketing at Parle Products, expressed enthusiasm about the collaboration, stating, “We’re thrilled to be elevating our association with CCL as title sponsor of the league. There is an incredibly strong alignment between our Parle 20-20 Cookies brand and what Celebrity Cricket League is all about.”
CCL, recognized for its high entertainment quotient, has found synergy with the Parle 20-20 Cookies brand, making this sponsorship a strategic move for both parties. The league, which brings together celebrities from various film industries, has become a prominent platform uniting the worlds of cricket and cinema.
Last year, CCL embarked on a philanthropic initiative known as the Hundred Hearts, offering hope to children suffering from heart diseases. This year, the league has taken on a new Corporate Social Responsibility (CSR) initiative, teaming up with the Rotary Club of Deonar to restore the lives of women victims of acid attacks.
At the event in Mumbai announcing the partnership and CSR initiatives, notable figures such as Taapsee Pannu, Riteish Deshmukh, Sonu Sood, Hans Raj Hans, and Suniel Shetty were present. Kriti Sanon has been unveiled as the new face for CCL this year, adding to the league’s star-studded lineup.
Sonu Sood, who captains the new team Punjab De Sher, expressed excitement about the collaboration, saying, “I am delighted to announce my new team Punjab De Sher with Sonu Sood as the team captain. I have amazing personalities in my team, and for sure, they’ll amaze everyone with their sixers at the ground.”
The sixth edition of CCL is set to kick off on January 23, with the opening match featuring Mumbai Heroes and Punjab De Sher. The league will unfold across various venues including Ahmedabad, Bangalore, Chandigarh, Kochi, and Hyderabad.
Mayank Shah, Deputy Marketing Manager at Parle Products, emphasized the perfect fit between CCL and the Parle 20-20 brand, given the league’s immense popularity and influence in the realm of cricket and entertainment.
CCL Founder and Managing Director Vishnu Induri expressed pride in welcoming Parle 20-20 Cookies as the Title Sponsor, highlighting Parle’s leadership positions in consumer choices and the strong partnership that has been built over the years.
As cricket and films continue to be cultural phenomena in India, the partnership between CCL and Parle promises an exciting blend of sports, entertainment, and the cherished Parle 20-20 Cookies flavor. Fans can anticipate another thrilling season of CCL, with Parle’s support adding an extra layer of excitement to the cricketing extravaganza.
