By The pulse of Indian motorsport is set to quicken with the imminent launch of the CEAT Indian Supercross Racing League (ISRL) Season 1. Scheduled to commence on January 28 at the Shree Shiv Chhatrapati Sports Complex in Pune, the world’s first franchise-based supercross league is poised to redefine racing in India.
You don’t want to miss out on this, Pune! Experience the adrenaline-fuelled CEAT- ISRL season 1. Our teams are all set to reach new heights and top the leaderboard in round-1. pic.twitter.com/mUFT78Bzp5
— ISRL – Indian Supercross Racing League (@ISRL_official) January 24, 2024
Let’s take a closer look at the high-octane excitement and the impressive array of sponsors propelling this groundbreaking event to new heights.
Six teams, namely Panchshil Racing, SG Sports, Gujarat Trailblazers, BigRock Motorsports, Mohite Racing, and Reise Motorsports, will go head-to-head in three races. The competition will span across Pune, Ahmedabad, and Delhi, offering a diverse range of racing challenges.
The racing classes include Indian 250cc, International 250cc, International 450cc, and a children’s demo class with 85cc bikes. Each team will be represented by two riders, competing in two races per class (Moto 1 & Moto 2). Points accumulated from both races will determine the overall winners.
A highlight of the ISRL Season 1 is the All-Star race, where one rider from each senior class competes in a “free for all” final. This unique race format allows 250cc and 450cc bikes to share the track, fostering competition between international and local riders. The All-Star race aims to elevate Indian talent by exposing them to world-class racing experiences.
Sponsors
Title Sponsor: CEAT
As the ISRL Season 1 takes centre stage, CEAT, a leading tire brand and one of India’s fastest-growing tire companies, claims the title sponsorship. Renowned for its commitment to safe, intelligent, and sustainable mobility, CEAT’s extensive range of premium tire products aligns seamlessly with the dynamic spirit of supercross racing.
Official Vehicle Partner: Toyota Hilux
The roar of engines will be accompanied by the power-packed presence of Toyota Hilux, the official vehicle partner. Priced between INR 30.40 lakh and INR 37.90 lakh, this five-seater pickup truck adds a touch of rugged elegance to the ISRL Season 1.
Industry Partners: Axor and Kawasaki
In the realm of safety, Axor, known for its helmets designed and manufactured in Italy, joins hands with ISRL. Distributed by Vega, Axor’s commitment to offering high-end products to the luxury bike market without compromising on safety standards aligns perfectly with the league’s ethos. Additionally, Kawasaki, the globally recognized Japanese firm manufacturing motorcycles, engines, and more, adds its horsepower to the league’s impressive lineup.
Broadcast Production Partner: RISE Worldwide
Underlining the vast reach and influence of ISRL Season 1 is RISE Worldwide, the broadcast production partner. Formerly known as IMG-Reliance Limited, RISE Worldwide, a division of Reliance Industries Limited, stands as India’s largest independent sports, lifestyle, and entertainment organization. With a substantial social media reach, it amplifies the league’s presence to an audience of 150 million youths.
Official Medical Crew Sponsor: Meditration
Ensuring the safety of participants, Meditration steps in as the official medical crew sponsor. Providing on-site support, including professional consultations, emergency care, medicine supply, and evacuation services, Meditration’s team of highly qualified physicians and medical experts equipped with cutting-edge medical equipment adds a layer of security to the high-speed action.
Official Cleaning Partner: Kärcher
Behind the scenes, Kärcher, the German family-owned company, takes on the role of the official cleaning partner. Renowned for its window vacuum cleaners, floor care equipment, and high-pressure cleaners, Kärcher ensures that every aspect of the event is meticulously maintained.
Exclusive Radio Partner: Red FM 93.5
Adding a vibrant auditory dimension to the ISRL Season 1 is Red FM 93.5, the exclusive radio partner. Owned by the Sun Group, Red FM’s Indian FM radio network transmits content in multiple languages across 64 Indian cities, creating an engaging soundscape for racing enthusiasts.
Exclusive Ticketing Partner: BookMyShow
For fans eager to be part of the action, BookMyShow steps in as the exclusive ticketing partner. Facilitating online ticketing for plays, films, and sports events in India, BookMyShow ensures a seamless experience for spectators.
As the CEAT Indian Supercross Racing League Season 1 unfolds, sponsors play a pivotal role in propelling the event to new heights, offering a thrilling experience for both participants and fans. The league’s revolutionary approach is set to transform India’s motorsport landscape, creating new opportunities and benchmarks for aspiring riders on the global stage. Get ready for a racing spectacle like never before!
