BCCI onboards Atomberg and Campa Cola as official sponsors for the home fixtures
Indian home appliances giant, Atomberg, and the soft drink brand, Campa Cola, have partnered with BCCI as central sponsors in…
Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook
Pune-based fitness app Fittr has raised Rs 28 crore from Zerodha’s investment arm Rainmatter. The development was confirmed by the…
Kerala Blasters FC Extends Partnership with Nestle Munch as Official Crunch Partners
In a resounding testament to the strength of enduring partnerships in sports, Kerala Blasters FC, one of the prominent teams…
Crosstalk Ventures into Sports-Tech: Invests in All is Well’s Revolutionary Approach to Athletic Performance
Crosstalk is a platform that uses lessons learned from shared experiences to close the gap between operators and entrepreneurs. Crosstalk…
Nodwin Gaming Invests Rs. 33 Crore In German Firm Freaks 4U Gaming
Nazara’s NODWIN Gaming has invested INR 33.26 crore (€3.6 million) in Germany-based Freaks 4U Gaming via a convertible note. This…
IPL 2024 Auction: Detailed List of Unsold and Sold Players, along with an Updated Purse of Ten Teams
December 19, a total of 72 players were sold in Dubai for Rs 234.50 crore. Mitchell Starc, who sold for…
Cricket Australia onboards RISE Worldwide for virtual inventory sponsorship sales in India
Cricket Australia (CA) and RISE Worldwide have announced a four-year partnership that will see RISE exclusively manage Cricket Australia’s sponsorship sales for virtual inventory in India.…
Mumbai City FC Announce FanCode As Official Merchandise Partner
Mumbai City FC announce FanCode as the club’s new Official Merchandise Partner until the end of the 2024-25 season. FanCode…
Agilitas Sports raises Rs 100 crore from Nexus Venture Partners
Agilitas Sports, co-founded by former MD of Puma India Abhishek Ganguly, on Wednesday said it has raised Rs 100 crore…
Joy Personal Care Announces Associate Sponsorship with KKR
As a part of this association, the logo of Joy Personal Care will feature on the team’s official jersey Skincare…