Page 5 – indiansportsbusinessnews

News

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March 10, 2024

ATP & Infosys Renew Partnership Until 2026 To Drive AI-First Innovations In Professional Tennis

The ATP and Infosys, a global leader in next-generation digital services and consulting, today announced the renewal of their digital innovation partnership until 2026. The three-year extension of the partnership will continue to draw on Infosys’ deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player […]

NGO/CSR

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March 10, 2024

Punjab Kings announces partnership with Shikhar Dhawan Foundation & M3M Foundation to promote girl child education initiative

On International Women’s Day, the KPH Dream Cricket Limited via the Indian Premier League franchise Punjab Kings announced their partnership with Shikhar Dhawan Foundation & M3M Foundation to support girl child education and skills. As part of the partnership, the Punjab Kings will help in amplifying the initiative with implementation partners Shikhar Dhawan Foundation (SDF), […]

Money Ball

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March 10, 2024

BAI announces rewards for Asian Games, BATC success with cash awards of INR 1.12 crore

Badminton Association of India on Thursday announced a cash incentive of over INR 1.12 crore to the players and support staff for their success in major international tournaments including the Asian Games, Badminton Asia Team Championship and the BWF World Junior Championships. The women’s team that won the historic Badminton Asia Team Championship (BATC) crown […]

Features

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March 10, 2024

Gatorade launches Turf Finder to address tackle urban space crunch for sports

Gatorade, PepsiCo India’s hydration brand, has launched an innovative initiative dubbed “Turf Finder”. In partnership with Leo Burnett India, the project seeks to carve out new spaces for sports & recreation in India’s cramped metropolises, thereby inspiring the youth to embrace physical activity as an integral part of their daily lives. The exciting film makes […]

Sponsorship

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March 10, 2024

Gujarat Titans announces Dream11 as Principal Sponsor

Gujarat Titans has named Dream11 as its new Principal Sponsor. The association will see the Dream11 logo prominently displayed on the front of the Gujarat Titans’ jerseys during the upcoming season.Colonel Arvinder Singh, COO – Gujarat Titans said, “We welcome Dream11 to the Gujarat Titans family as our Principal Sponsor. Dream11 shares our commitment to […]

Partnerships

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March 10, 2024

Woloo signs Harmanpreet Kaur to uplift women’s hygiene dignity in India

Woloo, a loo discovery tech-enabled platform, has announced Harmanpreet Kaur, Captain of Indian Women’s Cricket Team & Mumbai Indian IPL team as Brand Ambassador on International Women’s Day to address the critical issue of washroom hygiene for women in India. “This partnership endeavours to raise awareness about the significant challenges confronting women due to the […]

Features

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March 10, 2024

Mullanpur Stadium Prepares for Inaugural IPL Match

Cricket enthusiasts in the tricity area have a reason to rejoice as the newly constructed Mullanpur stadium gears up to host its maiden Indian Premier League (IPL) match on March 23. In what promises to be an exciting showdown, the Punjab Kings (PBKS) will face off against the Delhi Capitals (DC), marking a significant milestone […]

OTT

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March 1, 2024

FIFA+ to Stream Santosh Trophy Live Globally

For the first time in history, the National Football Championship for Santosh Trophy, commonly known as Santosh Trophy, will be streamed live globally for free on FIFA. All 37 matches in the final round, including group stage, quarter-finals, semi-finals and final will be streamed live on FIFA for free. FIFA is FIFA’s direct-to-consumer video platform […]

Uncategorized

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March 1, 2024

Puma launched a mammoth campaign, ropes in Mary Kom

Continuing its mission to develop the sports ecosystem in India, especially women’s sport, global sports brand PUMA has brought together a unique and dynamic lineup of female icons – celebrated actor & entrepreneur Kareena Kapoor Khan, India’s accomplished businesswoman and cofounder of SUGAR Cosmetics Vineeta Singh, boxing great MC Mary Kom, fashion designer Masaba Gupta […]

News

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March 1, 2024

Reliance and Disney announce Joint Venture – A new era for Indian sports

The highly anticipated Reliance Industries Ltd (RIL)-Disney Star merger finally came to fruition as RIL subsidiary Viacom18 announced the merger of their business with Disney’s Indian unit, Star India to create one of India’s largest TV and digital streaming platforms. Under the terms of the agreement, Viacom18’s media operations will be merged with Star India […]

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