• July 2, 2025
  • Last Update December 7, 2024 3:48 am
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Money Ball

Cleartrip Launches Ad Campaign with Mahendra Singh Dhoni as Brand Ambassador

Cleartrip, a leading online travel booking platform, has rolled out a captivating advertising campaign featuring former Indian cricket captain, Mahendra Singh Dhoni. The campaign, which revolves around Cleartrip’s “ClearChoice” initiative, aims to offer users greater flexibility and convenience when planning their travel arrangements. In the debut innings of this collaboration, Dhoni, affectionately known as Captain […]

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OTT

IPL 2024 Breaks Records with Highest-Ever Viewership in First 10 Matches

In an unprecedented achievement, the Indian Premier League (IPL) has set a new benchmark with its highest-ever viewership for the first 10 matches, as announced by the event’s official broadcaster. Disney Star, in a statement released on Thursday, revealed that the IPL 2024 season has garnered a staggering viewership of 35 crore, surpassing all previous […]

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News

MICA Ahmedabad Introduces Sports Business Specialization to Keep Pace with Evolving Industry Trends

MICA Ahmedabad, renowned for its focus on the management of the creative industry, has announced a significant addition to its curriculum by introducing a specialization in sports business. The move comes amidst the rapid transformations in the sports sector, with emerging trends such as virtual reality experiences, esports, and digital streaming reshaping the landscape of […]

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OTT

Sony Pictures Networks Secures Exclusive Broadcast Rights for New Zealand Cricket in India

Sony Pictures Networks India (SPNI) has secured exclusive rights to broadcast and stream all New Zealand Cricket (NZC) home series in India and associated territories for the next seven years. The agreement, effective from 1 May 2024 to 30 April 2031, encompasses broadcasting and digital-streaming rights for all bilateral ties in New Zealand, including India’s […]

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Events

Stumps Up for Stories: Cricket Icons Boycott and Gavaskar to Grace Bangalore

An evening of unparalleled cricketing nostalgia awaits as two legends of the sport, Sir Geoffrey Boycott and Sunil Gavaskar, gear up to take center stage at the ITC Gardenia, Bangalore, on the 6th of April, 2024. Titled “Stumps Up for Stories: An Evening with Cricket’s Icons,” this event promises a journey back in time, delving […]

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Partnerships
  • March 18, 2024

Lucknow Super Giants announce SIX5SIX as official kit partner

Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced rising Indian textile company, SIX5SIX as their official kit partner for the 2024 edition. This partnership was announced on the social media handles of both parties. https://www.instagram.com/reel/C4dMIOPhbif/?utm_source=ig_embed&ig_rid=f4a384c2-b5d9-4fc3-a70c-204cb88c88e6 This partnership means SIX5SIX will design, manufacture, and supply the official kits, including training and playing wear […]

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Partnerships
  • March 10, 2024

UP Warriorz forge collaboration with Aashirvaad Atta for WPL 2024

The synergy between Aashirvaad and UP Warriorz is rooted in the shared vision of empowering women, transcending boundaries, and enabling progress. This partnership aims to showcase the talent of women in cricket and inspire other women to take ‘Char Kadam Aage’ in their pursuits. This partnership marks a chapter in Aashirvaad’s legacy of being an […]

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Partnerships
  • March 10, 2024

Tata Gluco+ unveils ‘Argentina Jao, Team Argentina Ka Match Dekho’ summer campaign

Tata Gluco+, energising partner of World Champions Team Argentina has launched its new season campaign, offering football enthusiasts in India an opportunity to win a fully paid trip to Argentina. Winners will have the chance to watch the World Champions Team Argentina, featuring star players such as Lionel Messi, Angel Di Maria, Julián Alvarez, and […]

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Partnerships
  • March 10, 2024

Navitas Solar partners with RCB as official renewable energy partner

Navitas Solar, a solar panel manufacturing company, has signed a new partnership with Royal Challengers Bangalore (RCB). Navitas Solar decided to establish a successful collaboration with Royal Challengers Bangalore as the renewable energy partner during T20 season 2024.  Rajesh Menon, vice president and head of Royal Challengers Bangalore, said, “RCB is pleased to partner with Navitas […]

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Partnerships
  • March 10, 2024

NEOM announces principal partnership with T20 cricket giants Rajasthan Royals

NEOM, the sustainable development taking shape in the northwest of Saudi Arabia, announced it has been appointed as principal partner of Rajasthan Royals, one of India’s leading T20 cricket league teams. Under the terms of the agreement, Rajasthan Royals will sport NEOM’s corporate brand logo on the chest of all official team clothing during the […]

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