• July 2, 2025
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Hindware Italian Collection Launches ‘5 Star Bathrooms’ Ad Featuring Royal Challengers Bengaluru

Hindware, one of India’s leading bathware companies, has unveiled its latest ad campaign titled ‘5 Star Bathrooms’ for its renowned brand Hindware Italian Collection. The campaign, which features cricket icons from the Royal Challengers Bengaluru team, aims to showcase the luxurious and indulgent experience offered by the Hindware Italian Collection’s product range while highlighting the […]

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Zomato Introduces AI-Generated Ads for IPL 2024 Featuring Ranveer Singh, Samantha Prabhu, and Cheteshwar Pujara

Zomato, a leading food ordering and delivery platform, has launched a groundbreaking series of AI-generated advertisements for its restaurant partners as part of its campaign during the Tata IPL 2024 season. Leveraging AI technology, the company aims to deliver personalized and dynamic ads tailored to the preferences of its users and the demands of the […]

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Reports

Advertiser Count Surges in IPL 2024’s First 23 Matches, TAM Sports Reports

The ongoing season of the Indian Premier League (IPL) has witnessed a significant uptick in advertising activity, with the first 23 matches showcasing a notable increase in ad volumes per channel compared to the previous season, as per estimates by TAM Sports, a division of TAM Media Research. During the initial phase of IPL 2024, […]

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Rohit Sharma Joins Forces with Oral-B to Champion Better Oral Health

Oral-B, a leading oral care brand under the P&G umbrella, has launched its latest campaign showcasing the innovative Oral-B Criss Cross toothbrush, endorsed by none other than Indian cricketing icon Rohit Sharma. The campaign, crafted by DDB Mudra, highlights the revolutionary Criss Cross bristling technology designed to provide a deeper clean and improve oral hygiene. […]

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David Warner Ventures into Cinema in Latest CRED Ad

Australian cricket sensation David Warner has stepped into the world of cinema in a quirky new advertisement for CRED, showcasing his acting chops alongside renowned director SS Rajamouli. Warner, known for his explosive batting performances, takes on a different role in this commercial, demonstrating his versatility beyond the cricket field. In the ad, conceptualized by […]

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Money Ball

Shrachi Group and Sports Partner with Paralympic Committee of India for Multi-Sport Development

The Paralympic Committee of India (PCI) has forged a transformative three-year partnership with the Shrachi Group and Sports, a prominent Indian multinational conglomerate. This collaboration underscores a growing emphasis on Paralympic sports in the country and aims to provide the PCI with essential resources to enhance its support for Paralympic athletes. The partnership is anticipated […]

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OTT

Sony Pictures Networks India and Formula E Announce Three-Year Media Partnership for Live Race Broadcasts

In a significant development for motorsports enthusiasts across the Indian sub-continent, Formula E and Sony Pictures Networks India (SPNI) have forged a new three-year media partnership to broadcast all Formula E races live on Sony Sports Network and Sony LIV. Under this partnership, SPNI will air all races of the Championship’s tenth season on Sony […]

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News

Hockey India Launches Inaugural National Women’s Hockey League to Elevate Women’s Hockey

Hockey India has made a historic announcement with the unveiling of the National Women’s Hockey League, a groundbreaking initiative aimed at providing a platform for emerging players to showcase their talent and sharpen their skills. The league, structured into two phases, will commence its inaugural phase in Ranchi from 30th April to 9th May 2024, […]

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Business

Centre Court Capital Launches INR 350 Cr Maiden Fund for Sports and Gaming Startups

Centre Court Capital has made a significant announcement in the realm of sports and gaming with the launch of its maiden fund amounting to INR 350 crore. This venture aims to support innovative tech startups and push the boundaries within the sports and gaming ecosystem. Led by Mustafa Ghouse, former CEO of JSW Sports, along […]

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Sports Media

LALIGA Launches ‘LALIGA India Show’ in Collaboration with NEWJ to Engage Football Fans Across India

LALIGA, the premier football ecosystem globally, has taken a significant step towards engaging with its passionate fanbase in India with the launch of its first-ever video podcast, titled the ‘LALIGA India Show’. Produced and hosted by NEWJ, a leading digital media platform, this innovative initiative aims to provide fans with an immersive and interactive experience, […]

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