Caltex Lubricants has announced the appointment of Indian cricket star Ravindra Jadeja as its new brand ambassador. This strategic endorsement aims to leverage Jadeja’s widespread popularity in the cricketing world to enhance the visibility and appeal of Caltex Lubricants across India. The brand, known for its tagline “Caltex Yaani Commitment,” is set to benefit from […]
Read MoreSmartphone brand Infinix has announced the launch of its GT 20 Pro and GT Book on May 21, 2024. These state-of-the-art devices signify a monumental leap in gaming technology, ushering in the era of the #GTverse – a vibrant and immersive gaming ecosystem designed specifically for gaming enthusiasts. The #GTverse aims to captivate Gen Z […]
Read MoreThe TATA Indian Premier League (IPL) has officially announced a new sponsorship deal with Wonder Cement, a leading cement manufacturing company. As part of this four-year agreement, Wonder Cement has been named the official umpire partner of the league, replacing Paytm. Under the terms of the deal, Wonder Cement’s logo will be prominently displayed on […]
Read MoreCelio India, the esteemed French menswear brand, is pioneering a new frontier in customer engagement by introducing AI-powered spatial computing experiences. This innovative initiative aims to revolutionize how fashion is experienced, offering tailored engagements that cater to individual preferences. By integrating AI and spatial computing technologies, Celio India is set to provide an immersive gaming […]
Read MoreThe National Company Law Tribunal (NCLT) has approved the initial phase of the merger scheme between Reliance Industries (RIL) and Walt Disney’s India branch, marking the first significant milestone in a complex series of regulatory approvals necessary for the deal to come to fruition. Legal experts emphasize that while the NCLT’s acceptance is crucial, it […]
Read MoreIPL Biologicals, a leading agro-biological company, has appointed cricket legend Yuvraj Singh as its first-ever brand ambassador. This strategic partnership aligns with IPL Biologicals’ recent rebranding and the introduction of its innovative Microbot Technology, marking a significant milestone in the company’s 30-year history of excellence and growth. Yuvraj Singh, a multiformat World Cup champion, is […]
Read MoreCREX, a prominent cricket score and news platform, has announced the signing of renowned cricketer Shikhar Dhawan as its latest brand ambassador. With the launch of the ‘Cricket ka Gabbar’ campaign, CREX aims to leverage Dhawan’s iconic status in cricket to enhance its brand presence and engage with fans on a deeper level. Shikhar Dhawan, […]
Read MoreHindware, one of India’s leading bathware companies, has unveiled its latest ad campaign titled ‘5 Star Bathrooms’ for its renowned brand Hindware Italian Collection. The campaign, which features cricket icons from the Royal Challengers Bengaluru team, aims to showcase the luxurious and indulgent experience offered by the Hindware Italian Collection’s product range while highlighting the […]
Read MoreZomato, a leading food ordering and delivery platform, has launched a groundbreaking series of AI-generated advertisements for its restaurant partners as part of its campaign during the Tata IPL 2024 season. Leveraging AI technology, the company aims to deliver personalized and dynamic ads tailored to the preferences of its users and the demands of the […]
Read MoreThe ongoing season of the Indian Premier League (IPL) has witnessed a significant uptick in advertising activity, with the first 23 matches showcasing a notable increase in ad volumes per channel compared to the previous season, as per estimates by TAM Sports, a division of TAM Media Research. During the initial phase of IPL 2024, […]
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