By India currently has the largest population in the world and is one of the fastest growing economies. The current estimate for India’s GDP for the year ending in March 2024 is 6.5%. Given the projected annual growth of over 10% in the sports industry, ASICS regards India as one of its key markets.
Over the previous five years, ASICS has hosted five accelerator programs in Europe and Japan and has formed numerous networks and business alliances with startups worldwide. Furthermore, ASICS is set to host “ASICS Innovation Pitch” in order to foster business collaborations between ASICS India and Indian startups, thereby expediting business development in the country even further.
To establish and further penetrate the brand image it has developed to date in the Indian market, ASICS has been aggressively opening ASICS stores, engaging in grassroots initiatives, and sponsoring marathon events. Particularly in the running category, ASICS has been offering value for many years all over the world and will be able to help Indian runners more as the country’s awareness of health issues grows yearly.
As a result, they are soliciting proposals for collaboration on the following three themes:
- Broader Market Access to Runners
- More Attractive Running Experience
- Better Product (Running shoes / Apparel)
For more information and inquiries regarding the Theme, Schedule, Program Benefits, Application Guidelines, Screening Criteria and Contacts, visit – https://corp.asics.com/en/innovation_pitch
