By In a strategic move to strengthen its brand identity and foster deeper connections with the Indian market, Citroën, the renowned French automaker, has announced Indian cricket icon Mahendra Singh Dhoni as its brand ambassador. This partnership aims to leverage Dhoni’s immense popularity and winning mentality to build trust and brand awareness for Citroën in India.
Shishir Mishra, Brand Director of Citroën India, expressed his enthusiasm about the partnership: “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Mahendra Singh Dhoni, widely regarded as one of cricket’s greatest players, is expected to resonate with Indian car buyers, enhancing Citroën’s image and reach. Dhoni himself expressed excitement about the collaboration, saying, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Citroën, which has been crafting automobiles, technologies, and mobility solutions since 1919, prioritizes boldness and innovation, placing customer well-being at the forefront of the experience. The brand offers a diverse vehicle range, from the unique Ami, an electric city car, to sedans, SUVs, and commercial vehicles, many of which are available in electric or plug-in hybrid options. Citroën operates in 101 countries with a network of over 6,200 sales and service points globally, reinforcing its pioneering role in customer service.
This partnership marks another significant endorsement for Dhoni, who has previously featured in campaigns for brands like EMotorad, Emcure Pharmaceuticals, Swaraj Tractors, AMFI, Orient Electric, Cleartrip, Eurogrip Tyres, and Etihad Airways. He has also invested in and become the ambassador for Explosive Whey, a protein supplement brand.
By teaming up with Dhoni, Citroën India aims to drive its commitment to innovation and sustainability while enhancing its presence and appeal in the competitive Indian automotive market.
