By Caltex Lubricants has announced the appointment of Indian cricket star Ravindra Jadeja as its new brand ambassador. This strategic endorsement aims to leverage Jadeja’s widespread popularity in the cricketing world to enhance the visibility and appeal of Caltex Lubricants across India. The brand, known for its tagline “Caltex Yaani Commitment,” is set to benefit from Jadeja’s strong association with dedication and excellence.
Marketed by HPCL in India through a licensing agreement with Chevron Brand International LLC, Caltex Lubricants offers a range of products including Chevron’s proprietary Havoline and Delo branded lubricants. Ravindra Jadeja, celebrated for his exceptional skills on the cricket field and his standout performance in the 2023 Cricket World Cup, embodies the brand’s promise of superior quality, performance, and reliability. Jadeja will spearhead a series of marketing campaigns to promote Caltex’s premium products, highlighting the importance of high-quality lubricants for vehicles and machinery.
Expressing his excitement about the partnership, Ravindra Jadeja said, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to building recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
Marc Bouchebl, General Manager of Marketing and Sales Support at Chevron International Products, commented on the new partnership: “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game, and success story align seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”
With this endorsement, Caltex Lubricants is poised to strengthen its market presence in India, leveraging Jadeja’s influential status to connect with consumers and emphasize the brand’s commitment to quality and performance. This collaboration marks a significant step for Caltex in expanding its reach and reinforcing its reputation as a leading provider of high-performance lubricants.
