By Cleartrip, a leading online travel booking platform, has rolled out a captivating advertising campaign featuring former Indian cricket captain, Mahendra Singh Dhoni. The campaign, which revolves around Cleartrip’s “ClearChoice” initiative, aims to offer users greater flexibility and convenience when planning their travel arrangements.
In the debut innings of this collaboration, Dhoni, affectionately known as Captain Cool, assumes three distinctive avatars – a pilot, a doorkeeper, and a traveler – to highlight Cleartrip’s commitment to providing hassle-free travel experiences. The ad urges first-time users to opt for Cleartrip for their travel bookings, promising fantastic offers and unmatched flexibility on flights, hotels, and buses, all under the brand’s promise of ‘ClearChoice’.
Speaking about the partnership, Dhoni expressed his enthusiasm, stating, “Throughout my career, traveling across continents, I have been a true globetrotter and discovered my love for travel… I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable, and meaningful.”
Prahlad Krishnamurthi, Chief Business Officer at Cleartrip, emphasized the company’s commitment to democratizing travel through superior offerings and unprecedented flexibility. He stated, “Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before.”
The ads, featuring Dhoni in various roles, aim to resonate with a broad audience by showcasing the importance of informed decision-making when planning trips. This lighthearted approach aligns with Cleartrip’s vision of reaching out to a larger demographic through relatable moments that reflect the essence of travel.
Cleartrip’s ClearChoice initiative allows users to modify or cancel bookings for a full refund, reducing travel anxiety and catering to those planning their first trips. The campaign seeks to attract new users by highlighting the platform’s user-friendly interface, competitive deals, and the added convenience of ClearChoice.
By leveraging Dhoni’s immense popularity and trusted image, Cleartrip aims to position itself as a reliable and convenient travel partner for all. The campaign comes at a strategic time, just ahead of the summer travel rush, aiming to appeal to a broader audience and expand Cleartrip’s market presence.
Cleartrip, a Flipkart company established in 2006, has become India’s leading online travel technology platform. The company is actively pursuing leadership in the travel technology sector through innovative solutions, offering a differentiated value proposition for travelers seeking comprehensive travel arrangements.
Apart from his association with Cleartrip, the 42-year-old Dhoni has also recently appeared in advertising campaigns for Eurogrip Tyres and Gulf Oil alongside his Chennai Super Kings (CSK) teammates. On the ground, Dhoni is set to play tonight as CSK takes on Kolkata Knight Riders (KKR) at the MA Chidambaram Stadium, Chennai at 7:30 PM IST.
