By Push Sports, a Delhi-based sports tech startup with a vision to transform the grassroots sports ecosystem through innovative technology interventions, has made waves by securing a significant investment deal on Shark Tank India. The deal, amounting to Rs 80 lakh at 4% equity, was led by prominent investors Peyush Bansal, Co-founder of LensKart, and Vineeta Singh, CEO of Sugar Cosmetics.
Founded with a mission to provide structured sports education delivered by trained coaches across ten sports for children aged 3 to 19 years, Push Sports aims to address pressing issues such as obesity, diabetes, autism, and depression among school-going kids. By offering gamified assessment tools and fostering holistic development through physical activity and skill-building, the startup seeks to establish itself as “India’s New Playground.”
“We are dedicated to making structured sports education accessible, engaging, and in sync with the future of learning and parenting,” stated Puru Singh, Co-founder and CEO at Push Sports, emphasizing the startup’s commitment to promoting physical activity and holistic development among children.
Push Sports has already made significant strides in its journey, impacting over 6000 children across 15 locations in India and serving over 3000 pay-to-play customers every month. With expansions planned in six cities and a goal to reach 25,000+ schools/kids over the next two years, the startup is poised for exponential growth.
Parth Sharma, COO of Sports Baazi and an investor in Push Sports, commended the startup’s transformative impact on sports education and training in India. “Push Sports is not just revolutionizing the way young athletes train and learn; it’s redefining the very fabric of sportsmanship, discipline, and accessibility,” Sharma remarked, highlighting the startup’s contribution to nurturing India’s rich sporting heritage.
Push Sports aims to bring the transformative power of sports to every doorstep by building and managing sports arenas in key cities, offering online booking for recreational activities, and professional sports training on a pay-to-play model. The startup has also garnered interest from professionals seeking franchise ownership opportunities, furthering its mission to revolutionize the way sports are experienced and accessed nationwide.
With this latest investment infusion and a larger seed round on the horizon, Push Sports is well-positioned to scale its operations, expand its reach, and continue making a positive impact on the lives of young athletes across India. As the startup sets its sights on reshaping the future of grassroots sports education, its journey promises to be one of innovation, growth, and transformative change.
