By The anticipation for the DP World International League T20 (ILT20) season is reaching a fever pitch as MI Emirates, the powerhouse franchise, announces significant sponsorship extensions and partnerships ahead of the tournament kick-off on January 19.
Usha Extends Partnership as Official Partner – In a move that solidifies their longstanding association, Usha, the premier consumer durables brand in India, has extended its sponsorship agreement with MI Emirates. The announcement, made on social media, conveyed the team’s delight in continuing the partnership with Usha as their Official Partner for the upcoming campaign.
With the remark, “Delighted to continue our partnership with @usha_play, as our Official Partner! 
,” the side confirmed the contract on social media.
Having been associated with the five-time IPL winners, Mumbai Indians (MI), for a considerable amount of time, Usha’s logo will once again adorn the team members’ hats and helmets. Additionally, the brand’s visibility will extend to the stadium’s enormous screen, reaffirming the strong bond between Usha and MI Emirates.
The collaboration reflects the mutual commitment to success, with notable players such as Trent Boult, Dwayne Bravo, Bas de Leede, Nicholas Pooran, and Imran Tahir gearing up to bring glory to MI Emirates in the upcoming season, which commences on January 20 against Dubai Capitals.
Bisleri Joins MI Emirates as Official Partner – In another strategic move, MI Emirates has welcomed Bisleri, the renowned bottled drinking water brand, as its official partner for the forthcoming ILT20 season. The franchise took to social media to express their excitement about the collaboration, stating, “We are excited to work with @bislerizone, joining as our Official Partner! .”
Bisleri International, the parent company of the eponymous bottled water brand, boasts an extensive network with 128 active factories, 7,500 distribution vehicles, and over 6,000 distributors. The brand’s wide reach encompasses various online merchants’ websites, in addition to its own e-commerce platform.
As MI Emirates gears up to face Dubai Capitals on the second day of the league, the partnership with Bisleri adds a refreshing touch to their sponsorship portfolio. Star players like Dwayne Bravo, Trent Boult, Imran Tahir, Bas de Leede, and others are ready to make waves under the banner of Nicholas Pooran’s team.
With Usha and Bisleri joining forces with MI Emirates, the franchise is not only securing financial support but also aligning with brands that share their vision for success. The dual partnerships underscore the team’s commitment to fostering long-term relationships and building a formidable presence both on and off the field.
As the ILT20 season approaches, the MI Emirates franchise stands poised to make a mark, supported by the strength of these strategic alliances and the collective determination of players and sponsors alike. The cricketing extravaganza is set to unfold with MI Emirates proudly displaying the logos of Usha and Bisleri, symbolizing a journey of shared victories and mutual triumphs in the world of T20 cricket.
