The Pro Kabaddi League (PKL) team, Puneri Paltan, has announced a significant collaboration with the renowned Indian radio FM network, Radio City 91.1 FM, ahead of the PKL 10 season. This strategic alliance names Radio City 91.1 FM as the official radio partner of the Paltan for the upcoming season.
Expressing their excitement about the partnership, the Pune-based franchise confirmed the collaboration via their social media channels, welcoming Radio City 91.1 FM as their Radio Partner for PKL season 10 with the caption, “On-air with Radio City! Give a roaring welcome to our Radio Partner for PKL season 10.”
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Before securing this deal, Puneri Paltan had already brought on board various brands such as STIHL India, Shiv Naresh, MuscleTech, Durashine, and DafaNews as part of their sponsorship portfolio.
Established by Rupert Murdoch’s Star TV Network on July 3, 2001, Radio City stands as the pioneer private FM radio station in India. The station showcases a blend of English, Hindi, and regional music. Over the years, Radio City has expanded its reach, debuting in Hyderabad in March 2006, Chennai in July 2006, and Visakhapatnam in October 2007. Embracing the digital era, the music platform radiocity.in offers a wide array of music-related content, including news, videos, songs, and podcasts.
Kicking off their tournament impressively, Puneri Paltan secured a victory over the defending champions, Jaipur Pink Panthers, seeking redemption from the previous year’s final. Looking to maintain their winning streak, the Pune-based franchise gears up for the Maharashtra derby clash against U Mumba on Friday, December 8, in Bengaluru.
This association with Radio City 91.1 FM adds a new dimension to Puneri Paltan’s sponsorship roster, emphasizing the team’s commitment to expanding their brand associations and engaging with fans through diverse platforms.